Native App Development

As the world of technology becomes increasingly mobile, businesses and website owners are faced with the question of how to best leverage this demand while providing potential users with the finest mobile experience that users are coming to expect.

The Importance of Native App Development

Enterprises are no longer asking whether or not they should develop a mobile strategy but are deciding which options are going to have the greatest potential reach while maximizing their return of investment.

Although native applications like iPhone apps have taken center stage in the development sphere, mobile websites should not be ignored. Both serve specific purposes and weighing the pros and cons of each could have a significant impact on any company’s mobile strategy.

Native App and The Advantages it offers

One of the biggest advantages that a native mobile application has over a mobile website is that they can provide a superior interactive user experience to what is currently available on a mobile website. However, with the advancement of HTML5, this development gap is quickly closing. Because native apps are downloaded to a mobile device, they are generally managed within a community based store like the Apple App Store or Android Marketplace. This makes them easy to find through searchable categories. Community based ratings and reviews make it easy for consumers to make an educated decision about which apps to choose based on popularity and performance. In addition, native apps provide an additional source of revenue as they can be purchased for download or generate income through advertising and promoting.

Thus mobile websites fall short of the user experience found in native apps, their greatest strength is that they are cross-platform compatible because they are developed on web technology and are accessible through web browsers. The biggest advantage to this is that a mobile website is developed once and is accessible on all smartphone devices. In order to achieve the same potential reach with a native mobile app, it would need to be developed for all the major platforms as there is no cross-platform compatibility. As a result, mobile application development costs will be substantially higher for multi-device apps as opposed to mobile websites.

The choice between a native mobile app and a mobile website greatly depends on the type of business involved and the objective for mobile users. For example, if a business is commerce or service oriented, then a mobile website would be a better solution because it could reach a wide base of users to bring in money without requiring development on all platforms. Maintaining an app of this nature is more labor-intensive as well, especially across multiple platforms.

If the mobile business objective is to increase user interactivity, provide entertainment or marketing, then a native app is an obvious choice due to its superior user experience and graphic intensive capabilities. The benefit of these types of applications is that they often have much greater usability than a mobile website and could potentially have a higher conversion rate. Design presentation and user interactivity are key to making a mobile app a success. A well designed app can boost a business’ marketing and take advantage of the popularity of native apps as a novelty.

Native Mobile App – Conclusion

Although native mobile apps are appealing to many end users, mobile websites are gaining momentum with improved interactive technology, greater market reach, lower development costs and easier manageability. Whichever direction a business chooses for a mobile strategy, one thing is clear – mobile is here to stay.

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